These products, when taken together, formed a suite of API connections that could be leveraged into new and existing offerings to assist financial institutions with the emerging world of cryptocurrency.
The Challenge
We approached this situation with a pragmatic mindset - deliver the most value in the least amount of time, while allowing for the probable shifts in direction and velocity. The cryptocurrency market is known for quick changes in direction, and we are well aware of the response needed in intricate landscapes. If we could deliver a strong foundation, our partner would be able to build products on that foundation and expand their offerings to a host of new clients.
This organization not only needed pure technical expertise, but wanted an advisor to help guide and validate business directions, including strategy and partnership arenas. Given DeveloperTown's history with high-growth and adaptive companies, we were well-positioned to meet those needs as they arose, saving time and charting out a profitable direction for both parties.
Approach
DeveloperTown engaged in two different project directions: backend development and product research.
For API refinement, three core products emerged:
Trading platform
buying and selling
BitcoinRewards
credit card rewards paid out in Bitcoin
Interest enhancement
interest from interest-accruing bank accounts converted into Bitcoin
For product research, two critical outputs were identified:
Competitive landscape analysis
Web presence for created integration points
These products, when taken together, formed a suite of API connections that could be leveraged into new and existing offerings to assist financial institutions with the emerging world of cryptocurrency.
Solution
DeveloperTown was able to provide API development and product research to further differentiate our client in the cryptocurrency financial service space. Within these two areas, we engaged in user experience work, integration development, development operations refinement, market fit, and rapid prototyping - all to react quickly and decisively to a fluid marketplace environment. Future partners with our client will now have the capability to build their own, distinct user interfaces to connect to the integrations we've built, generating seamless product suites to offer end clients across the country.
With that groundwork in place, the organization can focus on other unique opportunities in the cryptocurrency sphere, while relying on the trust generated from solid foundational technology and related documentation. We continue to offer a variety of services to best meet the needs of any market, including financial services and emerging technologies.
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