You can't improve what you can't measure
Who are my most engaged users? What features are being used the most? Where are users getting frustrated? Questions like these can go on forever when it comes to digital products.
Getting answers can take even longer without the proper analytics strategy,
tracking, and reporting in place to gain insights.
Our team of analytics experts work closely with our developers and designers to create a digital product that is optimised for measuring engagement. With the right tracking, reporting and analysis in place from the very start, we can use that knowledge to understand what features and improvements need to come next.
We then shift focus to the marketing side of your product to learn about how people are discovering your product, what marketing activities are delivering ROI, and what new channels and campaigns should be conducted to improve your user numbers.
I consult clients on digital marketing activities, marketing research, product messaging, and promotion. To me, attribution is everything. If you can't measure it, you can't improve it, or even know what is working.
Whether it's tracking usage of a native app or reporting on traffic to a website or web app, we excel using the right mix of these analytics platforms: