DeveloperTown | Software Design and Development

Latest Launch: FARMserver

Beck’s Hybrids is a family-owned farming company that’s established itself as the expert in creating high-quality seeds – seeds that have been helping farmers improve their crop yields for more than 75 years. They came to DeveloperTown armed with an idea for a new suite of precision ag tools and a vision of what those tools may look like. The end result of their vision would go on to become FARMserver.

At its core, FARMserver is a secure, centralized, cloud-based application where farmers have access to a unique recordkeeping system focused at the field level. Features include comprehensive aerial imagery that delivers deep insight into field variability, field-based weather monitoring, a crop scouting app, and much, much more.

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How We Approach Working With You

Simply put, we become your team from idea to launch. We start with our New Venture Design process. This process helps us define a desirable product, understand the technical trade-offs we must consider, and to stay focused on the economic viability.

Then we take a short break. During this time we test prototypes with real users to prove out market acceptance. Simultaneously, this is the time Intrapreneurs use to build consensus internally and Entrepreneurs use to raise money to move forward.

Once we have market validation we assemble the appropriate team needed to launch the minimum viable product into the marketplace. Immediately upon launch we begin the process of refinement by fine-tuning the experience and layering-in new features.

We’ve evolved by succeeding,

failing, learning and adapting…

We leverage all of our experience and experts to create a unique process tailored to launching your new venture.

…taking advantage of what we know increases your chance of success substantially.


have trouble validating new concepts in the marketplace quickly.

Design + Development

of launching new products presents many unique challenges.


need a team of experts they can trust who have done this before.

We have solved these challenges through

Experience + Expertise

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