DeveloperTown | Software Design and Development




Beck’s Hybrids

Beck’s Hybrids mission is to provide their customers with the best in seed quality, field performance, and service. DeveloperTown was engaged by the precision agriculture group to design a suite of tools (including a website, an iPad app and a mobile app) to leverage big data to assist farmers in making critical decisions.

  • 008   DeveloperTown Team Members
  • 002   Both iPad and Web solutions
  • 1TB   Terabytes of Precision Ag Data Managed

Indy Racing Experience

Indy Racing Experience provides fans the ultimate opportunity of a lifetime by experiencing the high speeds of IndyCar racing. DeveloperTown has been engaged to help with branding and marketing, e-commerce platform development and back-office technology focused on streamlining operations.

  • 003   DeveloperTown Designers Collaborated
  • 001   Exclusive opportunity to ride, drive IndyCar
  • 36K   Website Visits Since Launch

Standard Register

Founded in 1912, Standard Register uses over a century of expertise to improve the way their customers communicate with and serve their own customers, employees and stakeholders. DeveloperTown was engaged by the by their innovation group to design and develop a mobile application for a new line of business.

  • 007   DeveloperTown Team Members
  • 116   Miles between Dayton and Indy
  • 114   Yr Heritage of Innovation

“The feedback from the design review was excellent. I know you’ve all put sweat and equity into Chideo and you have my sincere thanks and appreciation.”

- Matt Smith -


How We Approach Working With You

Simply put, we become your team from idea to launch. We start with our New Venture Design process. This process helps us define a desirable product, understand the technical trade-offs we must consider, and to stay focused on the economic viability.

Then we take a short break. During this time we test prototypes with real users to prove out market acceptance. Simultaneously, this is the time Intrapreneurs use to build consensus internally and Entrepreneurs use to raise money to move forward.

Once we have market validation we assemble the appropriate team needed to launch the minimum viable product into the marketplace. Immediately upon launch we begin the process of refinement by fine-tuning the experience and layering-in new features.

At A Glance: The Process That Makes It All Happen

We ask tough questions all along the way. Our approach allows us to move quickly and get real user feedback incorporated into the process early and often. We uncover that magical user experience. Then together we build it, launch it and start refining it.


Let’s Define What We Are Building

What is Happening

  • Ideation
  • Sketching
  • Wireframe Prototype
  • Feedback
  • Backlog

Who is Involved

  • Business Strategist
  • UX Designer
  • Engagement Manager
  • Developer

How Long

Typically around 3 weeks

Why We Provide Value

Working with companies of all shapes and sizes, we have designed many user experiences across web and mobile…and we have gotten really good at it


Let’s Build It

What is Happening

  • UX Design
  • Visual Design
  • Coding

Who is Involved

  • UX Designer
  • Visual Designer
  • Engagement Manager
  • Developer

How Long

Depends on the scope of the minimum viable product and size of the team

Why We Provide Value

We use a proprietary technology stack we have groomed over years and build software as a service to reduce your risk and increase the speed at which you hit the market


Let’s Make It Better

What is Happening

  • Feedback
  • Design
  • Code

Who is Involved

  • Designer
  • Developer

How Long

Until you are ready for your own team to handle it

Why We Provide Value

We work with you to refine your product continuously and then find the optimal time to transition smoothly over to your own team

We’ve evolved by succeeding,

failing, learning and adapting…

We leverage all of our experience and experts to create a unique process tailored to launching your new venture.

…taking advantage of what we know increases your chance of success substantially.


have trouble validating new concepts in the marketplace quickly.

Design + Development

of launching new products presents many unique challenges.


need a team of experts they can trust who have done this before.

We have solved these challenges through

Experience + Expertise

Get Started